Digital marketing is the process of promoting businesses, products, or services through online platforms such as search engines, social media, websites, email, and mobile apps. It helps brands connect with target audiences, increase visibility, generate leads, and boost sales. Popular digital marketing methods include SEO, social media marketing, Google Ads, content marketing, and email marketing. Businesses use digital marketing to reach customers quickly, track performance in real time, and grow their brand online. It is cost-effective, measurable, and suitable for businesses of all sizes. In today’s digital world, digital marketing plays a major role in business growth and customer engagement.