SEO (Search Engine Optimization) is the process of improving a website’s ranking on search engines like Google to increase organic traffic and online visibility. It includes keyword research, on-page optimization, technical SEO, content creation, and link building. SEO helps businesses attract targeted customers, improve website performance, and build brand credibility. A well-optimized website provides better user experience, faster loading speed, and higher search rankings. SEO is a cost-effective digital marketing strategy that supports long-term business growth, lead generation, and increased sales without depending only on paid advertising.